As of the first quarter of 2024, the largest shopping categories of TikTok Shop are beauty, health and personal care among the Southeast Asian countries. Women's fashion is also one of the leading categories in those countries.
Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2024, by country
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Momentum Works Pte. (September 30, 2024). Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2024, by country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1535035/sea-tiktok-shop-categories-gmv-by-country/
Momentum Works Pte. "Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2024, by country." Chart. September 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1535035/sea-tiktok-shop-categories-gmv-by-country/
Momentum Works Pte. (2024). Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2024, by country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1535035/sea-tiktok-shop-categories-gmv-by-country/
Momentum Works Pte. "Gross Merchandise Value of Tiktok Shop Categories in Southeast Asia as of The First Quarter of 2024, by Country." Statista, Statista Inc., 30 Sep 2024, https://www.statista.com/statistics/1535035/sea-tiktok-shop-categories-gmv-by-country/
Momentum Works Pte, Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2024, by country Statista, https://www.statista.com/statistics/1535035/sea-tiktok-shop-categories-gmv-by-country/ (last visited December 21, 2024)
Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2024, by country [Graph], Momentum Works Pte, September 30, 2024. [Online]. Available: https://www.statista.com/statistics/1535035/sea-tiktok-shop-categories-gmv-by-country/