According to a 2024 survey conducted among advertising agency decision-makers in the United States, 76 percent of respondents said generative artificial intelligence (GenAI) would impact how their agency creates content. This was followed by 71 percent stating it would change the agency marketplace.
Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Dive. (June 23, 2024). Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. "Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024." Chart. June 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. (2024). Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. "Leading Areas of Advertising Agencies Where Generative Artificial Intelligence (Ai) Will Have Significant Impact According to Marketers in The United States as of May 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive, Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 Statista, https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/ (last visited December 22, 2024)
Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 [Graph], Marketing Dive, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
