According to a 2024 survey conducted among advertising agency decision-makers in the United States, 76 percent of respondents said generative artificial intelligence (GenAI) would impact how their agency creates content. This was followed by 71 percent stating it would change the agency marketplace.
Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024
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Marketing Dive. (June 23, 2024). Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. "Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024." Chart. June 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. (2024). Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. "Leading Areas of Advertising Agencies Where Generative Artificial Intelligence (Ai) Will Have Significant Impact According to Marketers in The United States as of May 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive, Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 Statista, https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/ (last visited November 21, 2024)
Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 [Graph], Marketing Dive, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
