
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAs of April 2024, 55 percent of older teenagers aged between 15 and 18 years in the United States reported to use generative artificial intelligence (AI) for school assignments. Homework help was also the top motivating factor for younger U.S. teens aged 13 and 14 years to use gen AI tools, as 49 percent of them reported doing so. Approximately 20 percent of all U.S. teens reported having used generative AI to create content as a joke, or to tease another person.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Audiences' perception of generative AI
Advertisement creation
Ad customization
Social media & content
Brand usage
Spotlight: marketers' perspective
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