In 2023, the annual value of sports sponsorship to soccer organizations in Europe totaled nearly 250 million U.S. dollars. This was not only more than any other continent when it came to soccer organizations, but also exceeded the aggregate value of sponsorships from betting companies to all sports organizations in North America, South America, Oceania, and Africa.
Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2023, by continent
(in million U.S. dollars)
figures refer to the leading 100 sports sponsorship agreements by company operating in the global betting industry
Supplementary notes
Statista converted the original figures from euros into U.S. dollars based on the rates indicated by xe.com. The conversion date was December 31, 2023, when one euro was equal to 1.1051 U.S. dollars.
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PwC, & AREL - Agenzia di Ricerche e Legislazione, & Federazione Italiana Giuoco Calcio. (August 6, 2024). Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2023, by continent (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC, und AREL - Agenzia di Ricerche e Legislazione, und Federazione Italiana Giuoco Calcio. "Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2023, by continent (in million U.S. dollars)." Chart. August 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC, AREL - Agenzia di Ricerche e Legislazione, Federazione Italiana Giuoco Calcio. (2024). Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2023, by continent (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC, and AREL - Agenzia di Ricerche e Legislazione, and Federazione Italiana Giuoco Calcio. "Average Annual Value of Sports Sponsorship Agreements with Companies Operating in The Betting Industry Worldwide in 2023, by Continent (in Million U.S. Dollars)." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC & AREL - Agenzia di Ricerche e Legislazione & Federazione Italiana Giuoco Calcio, Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2023, by continent (in million U.S. dollars) Statista, https://www.statista.com/statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/ (last visited December 21, 2024)
Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2023, by continent (in million U.S. dollars) [Graph], PwC, & AREL - Agenzia di Ricerche e Legislazione, & Federazione Italiana Giuoco Calcio, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
