Among Generation Z in the UK, the youngest cohort of consumers, discount coupons were the preferred type of loyalty reward for 45 percent of respondents in 2024. Similarly, 51 percent of millennials also favored discount coupons and the same share preferred cashback rewards.
Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 23, 2024). Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista. "Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation." Chart. July 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista. (2024). Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista. "Types of Loyalty Programs and Rewards Preferred by Shoppers in The Uk as of July 2024, by Generation." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista, Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation Statista, https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/ (last visited November 21, 2024)
Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation [Graph], Statista, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
