Among Generation Z in the UK, the youngest cohort of consumers, discount coupons were the preferred type of loyalty reward for 45 percent of respondents in 2024. Similarly, 51 percent of millennials also favored discount coupons and the same share preferred cashback rewards.
Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation
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Statista. (July 23, 2024). Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista. "Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation." Chart. July 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista. (2024). Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista. "Types of Loyalty Programs and Rewards Preferred by Shoppers in The Uk as of July 2024, by Generation." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
Statista, Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation Statista, https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/ (last visited December 30, 2024)
Types of loyalty programs and rewards preferred by shoppers in the UK as of July 2024, by generation [Graph], Statista, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1534863/loyalty-and-rewards-preferences-by-generation-uk/
