Duplicate (dupe) beauty product purchasing habits Australia 2024

Published by Statista Research Department, Nov 1, 2024

In a March 2024 conducted survey among Australian consumers, around 73 percent of respondents said they were buying more own-label beauty products and fewer branded items. Over 70 percent of those surveyed believed that dupe beauty items were better value for money compared to the original branded product. 

Duplicate (dupe) beauty product purchasing habits among consumers in Australia as of March 2024

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Release date

September 2024

Region

Australia

Survey time period

March 2024

Number of respondents

1,006 respondents

Age group

14-64 years

Special properties

representative of the general Australian population

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