Most important e-commerce features for holiday shoppers in the U.S. 2024

Published by Statista Research Department, Nov 4, 2024

For shoppers planning to make holiday purchases online, free shipping was the primary requirement, with 45 percent of respondents reporting this in a September 2024 survey. Buying from a trusted website was another necessity, according to 18 percent of respondents.

Most important e-commerce features for online holiday shoppers in the United States in 2024

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Release date

September 2024

Region

United States

Survey time period

September 10 to 15, 2024

Number of respondents

1,657 respondents

Age group

18 years and older

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Statistics on " Holiday season e-commerce in the United States "

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Other statistics that may interest you Holiday season e-commerce in the United States

Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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