Website traffic distribution of Shein 2024, by channel

Published by
Lai Lin Thomala,
Nov 5, 2024

In terms of website traffic, Shein ranked 123rd globally in May 2024, securing the leading spot in the fashion apparel category. Direct traffic accounted for 58.6 percent of its web traffic, indicating the Chinese fast-fashion conglomerate's growing brand awareness among global consumers. Nonetheless, the traffic share of organic searches remained modest at 17.7 percent, reflecting the necessity of enhancing keyword optimization.

Distribution of website traffic of Shein in May 2024, by channel

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Release date

June 2024

Region

Worldwide

Survey time period

May 2024

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Statistics on " Shein "

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Overview

6

Competitors

5

Online traffic

5

Mobile usage

8

Brand awareness

5

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Topics

SheinFashion e-commerce in the United StatesSustainable e-commerce in FranceSustainable e-commerce in Germany, Austria, and SwitzerlandFashion e-commerce worldwide
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