The results of a survey on sustainable fashion in Singapore conducted in January 2024 showed that price was the most important factor to consider when purchasing fashion items across all generations of consumers in Singapore. In comparison, 12 percent of all consumers in Singapore stated that environmental sustainability or brand ethics was an important factor to consider when buying fashion items.
Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation
Original survey question: "Which of the following factors do you consider most important when shopping for fashion items? Please select up to three options."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (January 28, 2024). Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. "Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation." Chart. January 28, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. (2024). Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. "Leading Factors That Customers Consider When Buying Fashion Items in Singapore as of January 2024, by Generation." Statista, Statista Inc., 28 Jan 2024, https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov, Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation Statista, https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/ (last visited November 13, 2024)
Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation [Graph], YouGov, January 28, 2024. [Online]. Available: https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
