Leading considerations when buying fashion items Singapore 2024, by generation

Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation

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Release date

January 2024

Region

Singapore

Survey time period

January 2024

Number of respondents

1,018 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following factors do you consider most important when shopping for fashion items? Please select up to three options."

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