The results of a survey on sustainable fashion in Singapore conducted in January 2024 showed that price was the most important factor to consider when purchasing fashion items across all generations of consumers in Singapore. In comparison, 12 percent of all consumers in Singapore stated that environmental sustainability or brand ethics was an important factor to consider when buying fashion items.
Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation
Original survey question: "Which of the following factors do you consider most important when shopping for fashion items? Please select up to three options."
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YouGov. (January 28, 2024). Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. "Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation." Chart. January 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. (2024). Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov. "Leading Factors That Customers Consider When Buying Fashion Items in Singapore as of January 2024, by Generation." Statista, Statista Inc., 28 Jan 2024, https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
YouGov, Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation Statista, https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/ (last visited December 22, 2024)
Leading factors that customers consider when buying fashion items in Singapore as of January 2024, by generation [Graph], YouGov, January 28, 2024. [Online]. Available: https://www.statista.com/statistics/1505772/singapore-leading-considerations-when-buying-fashion-items-by-generation/
