GMV share of festive season online shopping India 2024, by category

Published by A. Minhas, Oct 30, 2024

During the festive season in India, the e-commerce sector was set to be dominated by mobile products in 2024, accounting for 38 percent of the gross merchandise value (GMV). Electronics and consumer durables followed at 21 percent, while home and general merchandise comprised 16 percent of GMV share. 

Gross merchandise value (GMV) share of online shopping during festive season in India in 2024, by category

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Release date

October 2024

Region

India

Survey time period

2024

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Statistics on " Festive season retail in India "

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Other statistics that may interest you Festive season retail in India

Overview

4

Festive season key insights

5

Leading retail segments

6

Key retailers

5

Spending intent

5

Consumer sentiments

5

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