Gen Alpha's favorite beauty product categories in the U.S. 2024

Published by Statista Research Department, Oct 28, 2024

According to a survey conducted in August 2024 among U.S. parents, 89 percent reported that their pre-teen/teenage children were into body care products, while 88 percent were into fragrances and hair care products (other than shampoo and conditioner). 

Gen Alpha's favorite beauty product categories in the United States in 2024

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Release date

September 2024

Region

United States

Survey time period

August 2024

Number of respondents

2,691 respondents

Special properties

Parents of children aged 7 to 17 living years old and living in the same household

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Market overview

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Consumer behavior and attitudes

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Consumer preferences

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Purchasing behavior

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Generational comparison

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Topics

SephoraCosmetics consumer behavior in the U.S.Gen Z and the beauty market in the United StatesLuxury goods, Gen Z, and millennialsGeneration Alpha in the United States
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