According to a survey conducted in August 2024 among U.S. parents, about three-quarters or more of parents reported that their pre-teen/teenage children passively engaged with beauty product related social media content such as watching influencer videos and reading product reviews. In contrast, the share of kids who created their own beauty content was lower, for example with just 19 percent creating their own influencer videos.
Main beauty-related social media activities among kids in the United States in 2024
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Benchmarking Company. (September 23, 2024). Main beauty-related social media activities among kids in the United States in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1500165/main-beauty-related-social-media-activities-among-kids-in-the-us/
Benchmarking Company. "Main beauty-related social media activities among kids in the United States in 2024 ." Chart. September 23, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1500165/main-beauty-related-social-media-activities-among-kids-in-the-us/
Benchmarking Company. (2024). Main beauty-related social media activities among kids in the United States in 2024 . Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1500165/main-beauty-related-social-media-activities-among-kids-in-the-us/
Benchmarking Company. "Main Beauty-related Social Media Activities among Kids in The United States in 2024 ." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1500165/main-beauty-related-social-media-activities-among-kids-in-the-us/
Benchmarking Company, Main beauty-related social media activities among kids in the United States in 2024 Statista, https://www.statista.com/statistics/1500165/main-beauty-related-social-media-activities-among-kids-in-the-us/ (last visited December 18, 2024)
Main beauty-related social media activities among kids in the United States in 2024 [Graph], Benchmarking Company, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1500165/main-beauty-related-social-media-activities-among-kids-in-the-us/
