Parental concerns on beauty brands targeting kids in the U.S. 2024

Published by Statista Research Department, Oct 28, 2024

According to a survey conducted in August 2024, more than half of U.S. parents were concerned that the ingredients used by beauty brands are too strong for their pre-teen/teenage children. Three in 10 parents also believef that their kids were being manipulated by beauty brands and marketers. 

Parental concerns regarding beauty brands targeting their pre-teen/teen children in the United States in 2024

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Release date

September 2024

Region

United States

Survey time period

August 2024

Number of respondents

2,691 respondents

Special properties

Parents of children aged 7 to 17 living years old and living in the same household

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Topics

SephoraCosmetics consumer behavior in the U.S.Gen Z and the beauty market in the United StatesLuxury goods, Gen Z, and millennialsGeneration Alpha in the United States
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