Private label sales value in Europe 2023, by category

Published by
T. Ozbun,
Nov 5, 2024

The chilled and fresh food category had the largest sales value among private label foods in Europe in 2023, totaling more than 105 billion euros. Ambient goods followed, with a store brand value of over 66 billion euros, while the baby food category had the lowest value at just 0.4 billion.

Sales value of private labels in Europe in 2023, by category (in billion euros)

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Release date

May 2024

Region

Europe

Survey time period

MAT December 2023

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Statistics on " Private label in Europe "

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Other statistics that may interest you Private label in Europe

Overview

8

Italy

6

Spain

5

Germany

4

France & Benelux

6

Nordics

7

Poland & Romania

8

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Topics

Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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