Subscription OTT video viewers in the U.S. 2024, by platform

Published by
Julia Stoll,
Nov 4, 2024

A forecast from February 2024 suggests that Netflix will amass nearly 180 million viewers by the end of the year in the U.S., making it the most popular subscription OTT video platform. Amazon is likely to reach around 163 million users, while Hulu is estimated to have 123.4 million viewers.

Number of subscription over-the-top (OTT) video viewers in the United States in 2024, by platform (in millions)

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Release date

August 2024

Region

United States

Survey time period

February 2024

Special properties

forecast; watching services at least once per month

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Overview

8

Content

4

Subscribers

6

Platforms

8

User behavior

8

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Topics

Netflix usage in the United StatesNetflixNetflix in Latin AmericaNetflix in EuropeNetflix in Sweden
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