In the second and third weeks of September 2024, the presidential campaign of U.S. vice president Kamala Harris spent 22.8 million U.S. dollars on advertising on Meta and 17.3 million on Google. The campaign of her competitor, former president Donald Trump, spent 1.4 million on Meta ads and 6.5 million on Google.
Political advertising spending on Meta and Google of presidential candidates in the United States in 2nd and 3rd weeks of September 2024
(in million U.S. dollars)
According to source, numbers for campaigns are inclusive of joint fundraising committee advertising. National party spending is excluded if it occurs only on national party pages and/or does not enclose any reference to a presidential sponsor in the disclaimer.
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Wesleyan Media Project. (September 26, 2024). Political advertising spending on Meta and Google of presidential candidates in the United States in 2nd and 3rd weeks of September 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1500071/presidential-candidate-meta-google-political-ad-spend-us/
Wesleyan Media Project. "Political advertising spending on Meta and Google of presidential candidates in the United States in 2nd and 3rd weeks of September 2024 (in million U.S. dollars)." Chart. September 26, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1500071/presidential-candidate-meta-google-political-ad-spend-us/
Wesleyan Media Project. (2024). Political advertising spending on Meta and Google of presidential candidates in the United States in 2nd and 3rd weeks of September 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1500071/presidential-candidate-meta-google-political-ad-spend-us/
Wesleyan Media Project. "Political Advertising Spending on Meta and Google of Presidential Candidates in The United States in 2nd and 3rd Weeks of September 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Sep 2024, https://www.statista.com/statistics/1500071/presidential-candidate-meta-google-political-ad-spend-us/
Wesleyan Media Project, Political advertising spending on Meta and Google of presidential candidates in the United States in 2nd and 3rd weeks of September 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1500071/presidential-candidate-meta-google-political-ad-spend-us/ (last visited December 30, 2024)
Political advertising spending on Meta and Google of presidential candidates in the United States in 2nd and 3rd weeks of September 2024 (in million U.S. dollars) [Graph], Wesleyan Media Project, September 26, 2024. [Online]. Available: https://www.statista.com/statistics/1500071/presidential-candidate-meta-google-political-ad-spend-us/
