U.S.: multi-use makeup 2024 | Statista

In 2024, one of the leading reasons for U.S. Gen Z consumers to use makeup products in multiple ways (for example, applying eyeshadow as blush and viceversa) was to save money. Around 37 percent of millennials stated the same.

Reasons to use makeup products in multiple ways in the United States in 2024, by generation

Characteristic	Gen Pop	Gen Z	Millennials	Gen X	Baby Boomers
To simplify my routine/use fewer products	40%	40%	41%	38%	39%
I like how the product works on other areas	34%	36%	34%	40%	31%
To save money	30%	41%	37%	27%	7%
To follow social media trends	8%	9%	11%	5%	1%
Other	18%	15%	13%	13%	33%

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Release date

August 2024

More information

Region

United States

Survey time period

August 13 to August 19, 2024

Number of respondents

756 respondents

Age group

18 years and older

Special properties

U.S. makeup users

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