In 2023, nearly 90 percent of store-brand buyers in the U.S. participating in a survey stated that they bought store brands in order to save money. Around 70 percent indicated that they went to specific stores to buy their store-brand beauty and personal care items.
Attitudes towards store-brand beauty & personal care products in the United States in 2023
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WSL Strategic Retail, & Cosmetic Executive Women. (October 24, 2023). Attitudes towards store-brand beauty & personal care products in the United States in 2023 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail, und Cosmetic Executive Women. "Attitudes towards store-brand beauty & personal care products in the United States in 2023." Chart. October 24, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail, Cosmetic Executive Women. (2023). Attitudes towards store-brand beauty & personal care products in the United States in 2023. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail, and Cosmetic Executive Women. "Attitudes towards Store-brand Beauty & Personal Care Products in The United States in 2023." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
WSL Strategic Retail & Cosmetic Executive Women, Attitudes towards store-brand beauty & personal care products in the United States in 2023 Statista, https://www.statista.com/statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/ (last visited January 09, 2025)
Attitudes towards store-brand beauty & personal care products in the United States in 2023 [Graph], WSL Strategic Retail, & Cosmetic Executive Women, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1500059/attitudes-towards-store-brand-beauty-and-personal-care-products-in-the-us/
