Usage of makeup among U.S. women 2019-2024, by frequency

Published by Statista Research Department, Oct 29, 2024

In 2024, around 43 percent of U.S. female consumers taking part in a survey stated that they wore makeup daily or weekly. This is a smaller share compared to just five years before. In fact, in the period of time considered, the number of women who used makeup only monthly or occasionally has increased.

Usage of makeup among women in the United States from 2019 to 2024, by frequency

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Release date

June 2024

Region

United States

Survey time period

August 30, 2019 to June 5, 2024

Number of respondents

19,774 responses

Age group

18 years and older

Special properties

U.S. women

Supplementary notes

The source asked participants how often they usually wore makeup.

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