Global consumers in 2023 ranked hygiene and food safety as the most important aspect of product packaging, with 75 percent rating the criterion as either extremely important or as being of very strong importance. The appearance of the packaging was ranked lowest in consumer priorities, with a response rate of 35 percent.
Consumer packaging preferences shaping purchasing decisions worldwide in 2023, by preference
The survey was conducted in: Brazil, China, France, Germany, India, Japan, Italy, the United Kingdom, and the United States. These figures do not include Mexico and Sweden.
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