Between 2007 and 2024, the brand value of Bradesco increased overall, albeit with some significant fluctuations. Valued the most at 18.68 billion U.S. dollars in 2011, its worth plummeted to 3.16 billion U.S. dollars in 2016, reaching its second-lowest value during this period. In 2024, the bank's brand value amounted to 5.01 billion U.S. dollars, making the bank the third most valuable brand in Brazil.
Brand value of Bradesco from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Bradesco from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499975/brand-value-of-bradesco/
Brand Finance. "Brand value of Bradesco from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499975/brand-value-of-bradesco/
Brand Finance. (2024). Brand value of Bradesco from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499975/brand-value-of-bradesco/
Brand Finance. "Brand Value of Bradesco from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499975/brand-value-of-bradesco/
Brand Finance, Brand value of Bradesco from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499975/brand-value-of-bradesco/ (last visited December 22, 2024)
Brand value of Bradesco from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499975/brand-value-of-bradesco/