A 2024 survey showed that influencers have an impact on purchase decisions, as 55 percent of Italian consumers following an influencer on social media are influenced by them when shopping online. However, the percentage was slightly lower than the worldwide average, at 66 percent. Another 51 percent of surveyed Italian consumers considered influencers' recommendations trustworthy.
Impact of influencer marketing on shopping behavior in Italy in 2024
*Of those following an influencer on social media.
**Consumers were surveyed in the US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and the Netherlands.
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EY. (July 16, 2024). Impact of influencer marketing on shopping behavior in Italy in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY. "Impact of influencer marketing on shopping behavior in Italy in 2024." Chart. July 16, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY. (2024). Impact of influencer marketing on shopping behavior in Italy in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY. "Impact of Influencer Marketing on Shopping Behavior in Italy in 2024." Statista, Statista Inc., 16 Jul 2024, https://www.statista.com/statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
EY, Impact of influencer marketing on shopping behavior in Italy in 2024 Statista, https://www.statista.com/statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/ (last visited December 23, 2024)
Impact of influencer marketing on shopping behavior in Italy in 2024 [Graph], EY, July 16, 2024. [Online]. Available: https://www.statista.com/statistics/1499974/impact-of-influencer-marketing-on-italian-shopping/
