Between 2007 and 2024, the brand value of Deutsche Bank declined overall, with some significant fluctuations. Valued the most at over 15 billion U.S. dollars in 2011, its worth plummeted to 3.51 billion U.S. dollars in 2021, reaching its lowest value during this period. Despite the steady increases after hitting this low, its brand value amounted to 5.41 billion U.S. dollars in 2024, which was nearly three billion U.S. dollars lower than in 2007.
Brand value of Deutsche Bank from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Deutsche Bank from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1499968/brand-value-of-deutsche-bank/
Brand Finance. "Brand value of Deutsche Bank from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1499968/brand-value-of-deutsche-bank/
Brand Finance. (2024). Brand value of Deutsche Bank from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1499968/brand-value-of-deutsche-bank/
Brand Finance. "Brand Value of Deutsche Bank from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499968/brand-value-of-deutsche-bank/
Brand Finance, Brand value of Deutsche Bank from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499968/brand-value-of-deutsche-bank/ (last visited December 20, 2024)
Brand value of Deutsche Bank from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499968/brand-value-of-deutsche-bank/
