Online shopping habits in Italy as of April 2024

Published by Daniela Coppola, Oct 25, 2024

According to a 2024 survey on shopping habits, Italian online shoppers aligned with global trend when it came to downloads of mobile shopping apps. As of April 2024, 31 percent of both consumer groups had downloaded the app of a retailer or brand. However, only five percent of Italian online consumers participated in live shopping events compared to 13 percent of worldwide shoppers. 

Online purchase habits of shoppers in Italy as of April 2024

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Source

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Release date

July 2024

Region

Italy

Survey time period

March 29 to April 10, 2024

Number of respondents

23,016 consumers*

Supplementary notes

*Consumers were surveyed in the US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and the Netherlands.

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Statistics on " Online shopping in Italy "

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Overview

7

Pre-purchase behavior

4

Online purchases

6

Payment and delivery

6

Shopping trends

5

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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