According to a 2024 survey on shopping habits, Italian online shoppers aligned with global trend when it came to downloads of mobile shopping apps. As of April 2024, 31 percent of both consumer groups had downloaded the app of a retailer or brand. However, only five percent of Italian online consumers participated in live shopping events compared to 13 percent of worldwide shoppers.
Online purchase habits of shoppers in Italy as of April 2024
*Consumers were surveyed in the US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and the Netherlands.
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EY. (July 16, 2024). Online purchase habits of shoppers in Italy as of April 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1499967/online-shopping-habits-italy/
EY. "Online purchase habits of shoppers in Italy as of April 2024." Chart. July 16, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1499967/online-shopping-habits-italy/
EY. (2024). Online purchase habits of shoppers in Italy as of April 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1499967/online-shopping-habits-italy/
EY. "Online Purchase Habits of Shoppers in Italy as of April 2024." Statista, Statista Inc., 16 Jul 2024, https://www.statista.com/statistics/1499967/online-shopping-habits-italy/
EY, Online purchase habits of shoppers in Italy as of April 2024 Statista, https://www.statista.com/statistics/1499967/online-shopping-habits-italy/ (last visited December 30, 2024)
Online purchase habits of shoppers in Italy as of April 2024 [Graph], EY, July 16, 2024. [Online]. Available: https://www.statista.com/statistics/1499967/online-shopping-habits-italy/
