Political ad spending share in the U.S. 2024, by media type

Published by
Michele Majidi,
Oct 28, 2024

In 2024, 71.9 percent of political advertising spending in the United States was projected to be allocated to traditional media, while 28.1 percent was expected to be assigned to digital media. 

Distribution of political advertising spending in the United States in 2024, by media type

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Release date

January 2024

Region

United States

Survey time period

as of January 11, 2024

Special properties

forecast

Supplementary notes

Forecast. 

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Other statistics that may interest you Political advertising in the U.S.

Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

5

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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