From 2007 to 2024, the brand value of Société Générale decreased overall, but with some fluctuations. Valued the highest at around 8.64 billion U.S. dollars in 2010, the bank's brand value declined to 4.73 billion U.S. dollars in 2012, reaching its lowest value during this period. In 2024, the bank was among the leading French banks, with a brand value of 5.48 billion U.S. dollars.
Brand value of Société Générale from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Société Générale from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499955/brand-value-of-societe-generale/
Brand Finance. "Brand value of Société Générale from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499955/brand-value-of-societe-generale/
Brand Finance. (2024). Brand value of Société Générale from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499955/brand-value-of-societe-generale/
Brand Finance. "Brand Value of Société Générale from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499955/brand-value-of-societe-generale/
Brand Finance, Brand value of Société Générale from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499955/brand-value-of-societe-generale/ (last visited December 22, 2024)
Brand value of Société Générale from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499955/brand-value-of-societe-generale/