Total beauty spending by channel in the U.S. 2023-2024

Published by
D. Petruzzi,
Oct 30, 2024

During the 52 weeks ending April, 20 2024, total spend on beauty products in the United States added up to about 60 billion U.S. dollars. In the same period of time, online sales amounted to slightly over 40 billion U.S. dollars.

Total expenditure on beauty products in the United States in 2023 and 2024, by channel

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Release date

October 2024

Region

United States

Survey time period

52 weeks ending April 20, 2024

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Statistics on " Cosmetics consumer behavior in the U.S. "

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Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7

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