BBVA's brand value experienced a complex trajectory between 2007 and 2024, marked by significant fluctuations. The Spanish bank hit its initial low point in 2009 at just over six billion U.S. dollars. In 2018, BBVA reached its zenith with a brand value of approximately 11.62 billion U.S. dollars. Subsequently, the bank's value underwent a substantial decline, settling at 7.21 billion U.S. dollars in 2024. Despite this downturn, BBVA maintained its position as one of the most valuable banks in Spain during that year.
Brand value of BBVA from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of BBVA from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499931/brand-value-of-bbva/
Brand Finance. "Brand value of BBVA from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499931/brand-value-of-bbva/
Brand Finance. (2024). Brand value of BBVA from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499931/brand-value-of-bbva/
Brand Finance. "Brand Value of Bbva from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499931/brand-value-of-bbva/
Brand Finance, Brand value of BBVA from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499931/brand-value-of-bbva/ (last visited December 22, 2024)
Brand value of BBVA from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499931/brand-value-of-bbva/
