Itaú Unibanco's brand value demonstrated a remarkable journey between 2007 and 2024, characterized by dramatic shifts and resilient growth. The Brazilian banking giant reached its pinnacle in 2011, with a value exceeding 16 billion U.S. dollars, followed by a substantial decline to 3.71 billion U.S. dollars in 2016. By 2024, the bank had staged a significant recovery, with its brand value climbing to over eight billion U.S. dollars and solidifying its position as one of the most valuable banking brands in Latin America.
Brand value of Itaú Unibanco from 2007 to 2024
( in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand Finance. (October 15, 2024). Brand value of Itaú Unibanco from 2007 to 2024 ( in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499905/brand-value-of-itau-unibanco/
Brand Finance. "Brand value of Itaú Unibanco from 2007 to 2024 ( in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499905/brand-value-of-itau-unibanco/
Brand Finance. (2024). Brand value of Itaú Unibanco from 2007 to 2024 ( in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499905/brand-value-of-itau-unibanco/
Brand Finance. "Brand Value of Itaú Unibanco from 2007 to 2024 ( in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499905/brand-value-of-itau-unibanco/
Brand Finance, Brand value of Itaú Unibanco from 2007 to 2024 ( in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499905/brand-value-of-itau-unibanco/ (last visited December 22, 2024)
Brand value of Itaú Unibanco from 2007 to 2024 ( in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499905/brand-value-of-itau-unibanco/
