In 2024, political advertising was forecast to account for 3.1 percent of total media ad spending in the United States. During the last presidential election year, 2020, this share amounted to 3.8 percent.Â
Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024
Including advertising related to federal, state, or local politics, including elections and lobbying activities. Including advertising with a direct relation to legislative and regulatory issues.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (February 23, 2024). Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer. "Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024." Chart. February 23, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer. (2024). Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer. "Political Advertising Spending as a Percentage of Total Ad Media Spend in The United States from 2016 to 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer, Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 Statista, https://www.statista.com/statistics/1499888/share-political-ad-spending-us/ (last visited October 31, 2024)
Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 [Graph], eMarketer, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
