In 2024, political advertising was forecast to account for 3.1 percent of total media ad spending in the United States. During the last presidential election year, 2020, this share amounted to 3.8 percent.Â
Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024
Including advertising related to federal, state, or local politics, including elections and lobbying activities. Including advertising with a direct relation to legislative and regulatory issues.Â
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eMarketer. (February 23, 2024). Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer. "Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024." Chart. February 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer. (2024). Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer. "Political Advertising Spending as a Percentage of Total Ad Media Spend in The United States from 2016 to 2024." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
eMarketer, Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 Statista, https://www.statista.com/statistics/1499888/share-political-ad-spending-us/ (last visited December 21, 2024)
Political advertising spending as a percentage of total ad media spend in the United States from 2016 to 2024 [Graph], eMarketer, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1499888/share-political-ad-spending-us/
