Between 2007 and 2024, the brand value of UBS experienced significant fluctuations, resulting in an overall decline. In 2007, the Swiss bank's brand was valued at over 15 billion U.S. dollars, its highest point. However, UBS lost substantial brand value by 2012, declining to 5.94 billion U.S. dollars. Between 2021 and 2024, the bank's brand value increased notably, reaching 12.22 billion U.S. dollars in 2024. This significant increase in 2024 was most likely driven by UBS's acquisition of another rival Swiss bank, Credit Suisse.
Brand value of UBS from 2007 to 2024
( in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of UBS from 2007 to 2024 ( in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1499833/brand-value-of-ubs/
Brand Finance. "Brand value of UBS from 2007 to 2024 ( in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1499833/brand-value-of-ubs/
Brand Finance. (2024). Brand value of UBS from 2007 to 2024 ( in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1499833/brand-value-of-ubs/
Brand Finance. "Brand Value of Ubs from 2007 to 2024 ( in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499833/brand-value-of-ubs/
Brand Finance, Brand value of UBS from 2007 to 2024 ( in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499833/brand-value-of-ubs/ (last visited January 08, 2025)
Brand value of UBS from 2007 to 2024 ( in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499833/brand-value-of-ubs/
