Morgan Stanley's brand value has undergone notable fluctuations over the past two decades, highlighting the dynamic nature of the financial services industry. From a low of 4.78 billion U.S. dollars in 2009 to a peak of 14.22 billion U.S. dollars in 2023, the company's brand value trajectory reflects its evolving market position and performance within a highly competitive landscape.
Brand value of Morgan Stanley from 2007 to 2024
( in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Morgan Stanley from 2007 to 2024 ( in billion U.S. dollars) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1499809/brand-value-of-morgan-stanley/
Brand Finance. "Brand value of Morgan Stanley from 2007 to 2024 ( in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1499809/brand-value-of-morgan-stanley/
Brand Finance. (2024). Brand value of Morgan Stanley from 2007 to 2024 ( in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1499809/brand-value-of-morgan-stanley/
Brand Finance. "Brand Value of Morgan Stanley from 2007 to 2024 ( in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499809/brand-value-of-morgan-stanley/
Brand Finance, Brand value of Morgan Stanley from 2007 to 2024 ( in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499809/brand-value-of-morgan-stanley/ (last visited December 20, 2024)
Brand value of Morgan Stanley from 2007 to 2024 ( in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499809/brand-value-of-morgan-stanley/
