Leading themes in Trump's presidential TV campaign ads 2024, by share of spending

Published by
Michele Majidi,
Oct 24, 2024

In August 2024, the presidential campaign of former U.S. President and Republican nominee Donald Trump  devoted 41 percent of its TV ad spend to ads that mentioned immigration and/or crime. By the following month, ads mentioning these themes accounted for less than one percent of spending. Instead, inflation was the primary focus, receiving 79 percent of ad spend.  

Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2024

Region

United States

Survey time period

August and September 2024

Supplementary notes

Source indicates that one single TV ad can include references to multiple issues; source counts those in more than one issue area. Due to this, percentages do not total 100 percent. Themes shown correspond to those that were among the top five in August, September or both.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Political advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Political advertising in the U.S.

Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

5

Further Content: You might find this interesting as well

Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.