Leading themes in Trump's presidential TV campaign ads 2024, by share of spending

Published by
Michele Majidi,
Oct 24, 2024

In August 2024, the presidential campaign of former U.S. President and Republican nominee Donald Trump  devoted 41 percent of its TV ad spend to ads that mentioned immigration and/or crime. By the following month, ads mentioning these themes accounted for less than one percent of spending. Instead, inflation was the primary focus, receiving 79 percent of ad spend.  

Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending

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Release date

October 2024

Region

United States

Survey time period

August and September 2024

Supplementary notes

Source indicates that one single TV ad can include references to multiple issues; source counts those in more than one issue area. Due to this, percentages do not total 100 percent. Themes shown correspond to those that were among the top five in August, September or both.

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Statistics on " Political advertising in the U.S. "

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Overview

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Spending

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Digital advertising

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TV advertising

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Consumer perspective

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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