Leading themes in Harris's presidential TV campaign ads 2024, by share of spending

Published by
Michele Majidi,
Oct 24, 2024

The presidential campaign of U.S. Vice President and Democratic nominee Kamala Harris spent almost half of its broadcast TV spending on ads that mention crime in August 2024. The following month, the Harris campaign's spending on TV ads referencing crime dropped to less than one percent. The main theme in September was taxes, with 40 percent of ad spending. 

Leading themes mentioned in political TV ads bought by Kamala Harris's presidential campaign in August and September 2024, by share of spending

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Release date

October 2024

Region

United States

Survey time period

August and September 2024

Supplementary notes

Source indicates that one single TV ad can include references to multiple issues; source counts those in more than one issue area. Due to this, percentages do not total 100 percent. Themes shown correspond to those that were among the top five in August, September or both.

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Consumer perspective

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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