Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2024

Published by Statista Research Department, Dec 10, 2024

During a survey concluded in September 2024, approximately 57 percent of responding marketers working with influencers in the United States said they had no interest in virtual or AI-generated influencers. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.

Percentage of marketers planning to or interested in working with virtual or AI-generated influencers in the United States as of September 2024

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Release date

October 2024

Region

United States

Survey time period

July to September 2024

Number of respondents

>200

Special properties

among enterprise marketers from agencies and brands activating with influencers

Supplementary notes

The source does not specify the survey type.

The source phrased the question as follows: "Are you planning to or would you be interested in working with virtual/AI influencers?"

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