A 2023 survey conducted in the United Kingdom showed that Gen Z shoppers were more eager to shop on social media, compared to consumers of other generations. TikTok was their favorite platform, with 43 percent of respondents having made a purchase in the previous months.
Share of consumers shopping on social media in the UK 2023, by generation
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PayPal. (September 30, 2024). Share of consumers shopping on social media in the UK 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499643/uk-social-commerce-by-generation/
PayPal. "Share of consumers shopping on social media in the UK 2023, by generation." Chart. September 30, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499643/uk-social-commerce-by-generation/
PayPal. (2024). Share of consumers shopping on social media in the UK 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499643/uk-social-commerce-by-generation/
PayPal. "Share of Consumers Shopping on Social Media in The Uk 2023, by Generation." Statista, Statista Inc., 30 Sep 2024, https://www.statista.com/statistics/1499643/uk-social-commerce-by-generation/
PayPal, Share of consumers shopping on social media in the UK 2023, by generation Statista, https://www.statista.com/statistics/1499643/uk-social-commerce-by-generation/ (last visited November 22, 2024)
Share of consumers shopping on social media in the UK 2023, by generation [Graph], PayPal, September 30, 2024. [Online]. Available: https://www.statista.com/statistics/1499643/uk-social-commerce-by-generation/
