Gen Z shoppers using social media before purchasing online in Italy 2023

Published by Daniela Coppola, Oct 24, 2024

Influencer marketing proved to be effective among Gen Z shoppers in Italy. A 2023 survey showed that 58 percent of consumers aged 18 to 27 years old had purchase a product recommended by an influencer. About one in five surveyed shoppers watched TikTok videos before making a purchase online.

Share of Gen Z shoppers using social media before purchasing online in Italy in 2023

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Release date

December 2023

Region

Italy

Survey time period

December 2023

Number of respondents

1,037 respondents

Age group

18-27 years

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Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
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