During a January 2024 survey, approximately 70 percent of Swedish respondents and 61 percent of Danish respondents believed that brands should disclose their use of artificial intelligence (AI) to create a virtual ambassador. Over half of the share of Swedish and Danish interviewees expressed that brands should disclose their use of AI-reliant product image editing and generating.
Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024
Only among respondents who indicated being “fairly comfortable” or “very comfortable” with each circumstance
Method of interview
Online survey
Supplementary notes
*Data based in 17 markets with sample sizes varying between 500 and 2,040 for each market.
The source provided no data on Finland and Norway.
This question was phrased by the source as follows: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?"
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YouGov. (June 4, 2024). Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1499610/opinion-on-transparency-of-ai-generated-ads-nordics/
YouGov. "Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024." Chart. June 4, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1499610/opinion-on-transparency-of-ai-generated-ads-nordics/
YouGov. (2024). Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1499610/opinion-on-transparency-of-ai-generated-ads-nordics/
YouGov. "Share of Consumers Who Favored Disclosure of Ai Usage in Advertising by Brands in Selected Nordic Countries as of January 2024." Statista, Statista Inc., 4 Jun 2024, https://www.statista.com/statistics/1499610/opinion-on-transparency-of-ai-generated-ads-nordics/
YouGov, Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024 Statista, https://www.statista.com/statistics/1499610/opinion-on-transparency-of-ai-generated-ads-nordics/ (last visited January 06, 2025)
Share of consumers who favored disclosure of AI usage in advertising by brands in selected Nordic countries as of January 2024 [Graph], YouGov, June 4, 2024. [Online]. Available: https://www.statista.com/statistics/1499610/opinion-on-transparency-of-ai-generated-ads-nordics/
