After enjoying positive results for most of the 2010s, net positive ratings of the advertising and public relations industry in the United States plummeted in the early 2020s, reaching a nadir of -17 percentage points in 2024. The score is calculated by subtracting the percentage points of adult respondents ranking an industry very or somewhat negatively from the share of respondents ranking it very or somewhat positively, excluding those who remained neutral or had no opinion. According to another source, eight percent of U.S. adults rated advertising practitioners' honesty and ethical standards as "high" or "very high" in 2023.
Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2024
Characteristic
Net positive rating
2001
6%
2002
-1%
2003
-14%
2004
-5%
2005
-5%
2006
-5%
2007
1%
2008
-10%
2009
-7%
2010
-3%
2011
-5%
2012
-4%
2013
6%
2014
4%
2015
7%
2016
0%
2017
8%
2018
3%
2019
-1%
2020
1%
2021
-2%
2022
-16%
2023
-15%
2024
-17%
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The net positive rating or score corresponds to the percentage points of respondents ranking an industry very or somewhat positive minus the share ranking it very or somewhat negative, excluding those who remained neutral or had no opinion.
Data preceding 2024 was retrieved from another release.
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Gallup. (September 12, 2024). Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2024 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup. "Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2024." Chart. September 12, 2024. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup. (2024). Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2024. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup. "Net Positive Ratings of The Advertising and Public Relations Industry According to Adults in The United States from 2001 to 2024." Statista, Statista Inc., 12 Sep 2024, https://www.statista.com/statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup, Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2024 Statista, https://www.statista.com/statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/ (last visited November 15, 2024)
Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2024 [Graph], Gallup, September 12, 2024. [Online]. Available: https://www.statista.com/statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
