Capital One's brand value saw remarkable growth between 2007 and 2024, though the journey wasn't linear. The American bank hit its lowest point in 2010, with a brand value of approximately 2.76 billion U.S. dollars. The company then embarked on a long-term upward trajectory, reaching its peak valuation of 18.35 billion U.S. dollars in 2023. Although the value dipped slightly to 16.97 billion U.S. dollars in 2024, Capital One maintained its position as one of North America's most valuable banking brands.
Brand value of Capital One from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Capital One from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499534/brand-value-of-capital-one/
Brand Finance. "Brand value of Capital One from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499534/brand-value-of-capital-one/
Brand Finance. (2024). Brand value of Capital One from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499534/brand-value-of-capital-one/
Brand Finance. "Brand Value of Capital One from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499534/brand-value-of-capital-one/
Brand Finance, Brand value of Capital One from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499534/brand-value-of-capital-one/ (last visited November 22, 2024)
Brand value of Capital One from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499534/brand-value-of-capital-one/