Banco Santander's brand value underwent notable changes between 2007 and 2024. The Spanish bank faced a dramatic setback in 2009 when its brand value plunged by more than 50 percent to approximately 10.84 billion U.S. dollars. The bank reached its peak valuation in 2011, hitting over 26 billion U.S. dollars. Following a period of fluctuation, Santander has shown steady growth in recent years, with its brand value climbing from 14.27 billion U.S. dollars in 2021 to 18.91 billion U.S. dollars in 2024.
Brand value of Banco Santander from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Banco Santander from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1499524/brand-value-of-banco-santander/
Brand Finance. "Brand value of Banco Santander from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1499524/brand-value-of-banco-santander/
Brand Finance. (2024). Brand value of Banco Santander from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1499524/brand-value-of-banco-santander/
Brand Finance. "Brand Value of Banco Santander from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499524/brand-value-of-banco-santander/
Brand Finance, Brand value of Banco Santander from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499524/brand-value-of-banco-santander/ (last visited December 22, 2024)
Brand value of Banco Santander from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499524/brand-value-of-banco-santander/
