Impact of inflation on festive spending in India 2024

Published by A. Minhas, Oct 25, 2024

According to a survey conducted in 2024, about 30 percent of respondents planned to increase their spending by 25 to 50 percent this festive season. Comparatively, 25 percent of consumers reported no change in spending. Despite inflation, Indians are keen to indulge in holiday shopping, with a greater interest in gifts, clothes, and home décor. 

Impact of inflation on festive spending in India as of September 2024

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Release date

September 2024

Region

India

Survey time period

as of September 30, 2024

Number of respondents

3,480 respondents

Age group

20 years and older

Special properties

male respondents - 1827; female respondents - 1664

Method of interview

Online survey

Supplementary notes

Survey question: “How much do you expect to increase or decrease your overall spending due to inflation?”

Specific date of survey was not mentioned by the source.

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Statistics on " Festive season retail in India "

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Overview

4

Festive season key insights

5

Leading retail segments

6

Key retailers

5

Spending intent

5

Consumer sentiments

5

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