The brand value of JPMorgan, the investment banking and wealth management divisions of JPMorgan Chase, generally increased between 2007 and 2024, despite some fluctuations. Valued at approximately 6.38 billion U.S. dollars in 2007, its worth rose to over 30 billion U.S. dollars by 2024. Although this marked a slight decline compared to the previous year, JPMorgan remained one of the most valuable banking brands in North America in 2024.
Brand value of JPMorgan from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of JPMorgan from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance. "Brand value of JPMorgan from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance. (2024). Brand value of JPMorgan from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance. "Brand Value of Jpmorgan from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
Brand Finance, Brand value of JPMorgan from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/ (last visited November 22, 2024)
Brand value of JPMorgan from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499497/brand-value-of-jp-morgan/
