Between 2007 and 2024, the brand value of Citigroup declined overall, though it experienced notable fluctuations. In 2009, the American bank suffered a substantial loss in brand value - around 18 billion U.S. dollars compared to the previous year - resulting in its lowest value of approximately 9.81 billion U.S. dollars. This decline was primarily due to the global financial crisis, during which Citi sought support from the Federal Reserve. Following this period, Citigroup's brand value gradually recovered, peaking at 36.41 billion U.S. dollars in 2019. As of 2024, the bank's brand value stood at 31.4 billion U.S. dollars.
Brand value of Citigroup from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Citigroup from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499468/brand-value-of-citigroup/
Brand Finance. "Brand value of Citigroup from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499468/brand-value-of-citigroup/
Brand Finance. (2024). Brand value of Citigroup from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499468/brand-value-of-citigroup/
Brand Finance. "Brand Value of Citigroup from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499468/brand-value-of-citigroup/
Brand Finance, Brand value of Citigroup from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499468/brand-value-of-citigroup/ (last visited November 22, 2024)
Brand value of Citigroup from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499468/brand-value-of-citigroup/
