Between 2007 and 2024, the brand value of Chase, the retail and commercial banking division of JPMorgan Chase, increased overall despite some fluctuations. In 2009, the bank experienced a significant decline in brand value, around 40 percent compared to the previous year, reaching its lowest point at approximately 8.75 billion U.S. dollars. Conversely, Chase’s brand value peaked in 2018 at around 38.84 billion U.S. dollars. As of 2024, Chase's brand value was 35.81 billion U.S. dollars.
Brand value of Chase from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Chase from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499453/brand-value-of-chase/
Brand Finance. "Brand value of Chase from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499453/brand-value-of-chase/
Brand Finance. (2024). Brand value of Chase from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499453/brand-value-of-chase/
Brand Finance. "Brand Value of Chase from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499453/brand-value-of-chase/
Brand Finance, Brand value of Chase from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499453/brand-value-of-chase/ (last visited November 22, 2024)
Brand value of Chase from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499453/brand-value-of-chase/
