Between 2007 and 2024, the brand value of Wells Fargo increased overall, despite some fluctuations. In 2008, the American bank experienced a slight decline in brand value, reaching its lowest point at approximately 13.13 billion U.S. dollars. Conversely, the bank’s brand value peaked in 2016, amounting to over 44 billion U.S. dollars. By 2024, the brand’s value stood at 35.81 billion U.S. dollars, up from approximately 33 billion U.S. dollars in 2022.
Brand value of Wells Fargo from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Wells Fargo from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499442/brand-value-of-wells-fargo/
Brand Finance. "Brand value of Wells Fargo from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499442/brand-value-of-wells-fargo/
Brand Finance. (2024). Brand value of Wells Fargo from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499442/brand-value-of-wells-fargo/
Brand Finance. "Brand Value of Wells Fargo from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499442/brand-value-of-wells-fargo/
Brand Finance, Brand value of Wells Fargo from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499442/brand-value-of-wells-fargo/ (last visited November 22, 2024)
Brand value of Wells Fargo from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499442/brand-value-of-wells-fargo/
