France: traditional vs. digital OOH ad share 2023 | Statista

In 2023, digital out-of-home (DOOH) advertising accounted for little more than one-fifth (or 20.86 percent) of total outdoor ad revenues in France. In 2019, before the pandemic, the share stood at 16 percent. France's total outdoor ad spending exceeded 1.28 billion euros in 2023.

Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type

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Release date

October 2024

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Region

France

Survey time period

2019, 2022 and 2023

Supplementary notes

Statista calculated the figures based on the source's data.

2021 and 2020 data not available at the source.

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Statistics on " Out-of-home advertising in Europe "

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European overview

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United Kingdom

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Germany

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France

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Spain

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