Between 2007 and 2024, the brand value of Bank of America increased overall, despite some fluctuations. In 2012, the American bank had experienced a significant loss in its brand value, reaching its lowest value at around 19.54 billion U.S. dollars. Conversely, the banking brand was valued the highest in 2023, with a brand value of over 38 billion U.S. dollars.
Brand value of Bank of America from 2007 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Bank of America from 2007 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1499414/brand-value-of-bank-of-america/
Brand Finance. "Brand value of Bank of America from 2007 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1499414/brand-value-of-bank-of-america/
Brand Finance. (2024). Brand value of Bank of America from 2007 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1499414/brand-value-of-bank-of-america/
Brand Finance. "Brand Value of Bank of America from 2007 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499414/brand-value-of-bank-of-america/
Brand Finance, Brand value of Bank of America from 2007 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499414/brand-value-of-bank-of-america/ (last visited November 22, 2024)
Brand value of Bank of America from 2007 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499414/brand-value-of-bank-of-america/
