Distribution of digital political advertising spending in the U.S. 2024, by type

Published by
Michele Majidi,
Oct 22, 2024

Connected TV (CTV) was projected to account for 45 percent of political digital ad spending in the United States in 2024. Social media was expected to make up 17.5 percent of the country's political digital ad spend. 

Distribution of digital political advertising spending in the United States in 2024, by type

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Release date

January 2024

Region

United States

Survey time period

as of January 11, 2024

Special properties

forecast

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Statistics on " Political advertising in the U.S. "

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Other statistics that may interest you Political advertising in the U.S.

Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

5

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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