In 2022, 71 percent of Danish respondents meant that they were not at all affected by travel influencers, and 63 percent of Swedish respondents thought similar. Seven percent of Swedes considered themselves a lot influenced, whereas only four percent of Danes responded that they were influenced a lot by travel influencers.
Consumers affected by travel influencers in selected Nordic countries in 2022
This question was phrased by the source as follows: "how likely are you to take notice of an endorsement by social media influencers when it comes to purchasing the following products and services - air travel and hotels?"
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YouGov. (November 12, 2022). Consumers affected by travel influencers in selected Nordic countries in 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1499301/share-of-consumers-affected-by-travel-influencers-in-selected-nordic-countries/
YouGov. "Consumers affected by travel influencers in selected Nordic countries in 2022." Chart. November 12, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1499301/share-of-consumers-affected-by-travel-influencers-in-selected-nordic-countries/
YouGov. (2022). Consumers affected by travel influencers in selected Nordic countries in 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1499301/share-of-consumers-affected-by-travel-influencers-in-selected-nordic-countries/
YouGov. "Consumers Affected by Travel Influencers in Selected Nordic Countries in 2022." Statista, Statista Inc., 12 Nov 2022, https://www.statista.com/statistics/1499301/share-of-consumers-affected-by-travel-influencers-in-selected-nordic-countries/
YouGov, Consumers affected by travel influencers in selected Nordic countries in 2022 Statista, https://www.statista.com/statistics/1499301/share-of-consumers-affected-by-travel-influencers-in-selected-nordic-countries/ (last visited January 06, 2025)
Consumers affected by travel influencers in selected Nordic countries in 2022 [Graph], YouGov, November 12, 2022. [Online]. Available: https://www.statista.com/statistics/1499301/share-of-consumers-affected-by-travel-influencers-in-selected-nordic-countries/
